What is Marketing Manager
- Derek Mannino (Unlicensed)
An overview of what the Marketing Manager does
Table of Contents
1. Marketing Manager: Overview
With the Marketing Manager, you will be able to setup your very own ad campaigns, simply by acquiring a number and assigning an ad name to it! You can post this number anywhere, from business cards to billboards, and have it forward directly into your CallPotential reporting. This will give you accurate data on the success of your ad placement, all while informing your manager on site where the call is coming from. You can even set up different routing rules, depending on where you want certain ad sources to ring to.
2. Tracking Numbers
One major aspect of the Marketing Manager is the ability to acquire and use tracking numbers. These numbers will all be acquired through the CallPotential WebAPP, and can only be acquired if you have Administrator rights. You will be able to use these numbers to post in different advertising areas, to monitor traffic and sales success.
3. Ad Sources
In conjunction with the tracking numbers that you acquire, you will assign specific ad names for each tracking number. This way, anyone who calls in on that tracking number and is converted into a tenant later on, will be counted towards reporting for the ROI of that ad!