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Information about the Lead Detail Report

Table of Contents

Table of Contents

1. Summary

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This report provides a Summary of all the leads that came in to each location, in the given date range. With all reports, you are able to either download the CSV file, or email the report directly from this screen.

2. Location Column

This column refers to each location on your account. You are able to click on these location names, and it will bring up a detailed view of each lead created in the given date range. (See Step 9)

3. Total Column

This column refers to the total number of leads that were entered in the given date range.

4. Active Column

This column refers to the leads, in the given date range, that are still active.

5. Rented Column

This column refers to the number of leads, in the given date range, that have since rented.

6. Lost Column

This column refers to the number of leads, in the given date range, that have been lost (ie: cancelled). 

7. Closing %

This column refers to the closing percentage of the leads (rented leads divided by total leads) 

8. Follow Up Columns

This column refers to the number of the given leads that were followed up with, using various methods. Each sub-column is as follows:

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Note

Italicized terms represent clickable icons on the specific screen being discussed.

Access

  • (A) Reports tab - Click to access the Reports Dashboard. 
  • (B) Reports - Click to access the full list of available Reports.


  • (C) Lead Summary Report - Click to access the specified report.



Report Structure

  • (D) Date Range - Indicates the date range which the report's data is pulled.
  • (E) Filter dropdown - Click to access filtering options.
  • (F) Export - Click to download and share the report with relevant stakeholders.
  • (G) Column title - Click to access sorting options for the specific column.
  • (H) Column filter - Select columns have this feature. Click to access filter options for that specific column.



Report Data

Account-wide View

  • (I) Location - Lists every location associated with your account.
  • (J) Total - Total number of Leads that were created.
  • (K) Active - Leads that are still active.
  • (L) Rented - Number of Leads that have rented.
  • (M) Lost - Number of Leads that have been cancelled.
  • (N) Closing % - Lead closing percentage (rented Leads divided by total Leads).


  • (O) Total - Total number of Follow-ups that have been completed. 
  • (P) Manual - Number of  manually completed Follow-ups.
  • (Q) Auto - Number of automatically completed Follow-ups.
  • (R) Delayed - Number of delayed Follow-ups.
  • (S) AVG Outstanding - Average number of outstanding events.
  • (T) Time to First - Average time to complete the first manual Follow-up event compared to the time it was scheduled to be completed

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  • (format

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  • DD:HH:MM

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9. Detailed View

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  • ).



Location-specific View - - Click a Location name to access the detailed view for the given date range. You can download

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and email this detailed view

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10. Name Column

This column refers to the name of each of your leads. You will be able to click on the names of the leads to open up their lead card, to see additional information.

11. First 4 columns

The first four columns are as follows:

  1. Phone - The primary phone number of the lead
  2. Created Date/Time - The date and time that the lead was created
  3. Status - The current status of the lead
  4. Lead Creator - The employee who created the lead. NOTE: System means that the lead loaded in from the API

12. No of Calls & Ad Name Columns

The # of calls column refers to the number of times the lead called the site, and the ad name column refers to the tracking line that the lead called in on.

13. Next Three Columns

The next three columns are as follows:

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to relevant stakeholders. Click your browser's back button to return to the original view.

  • (U) Name - Click to access a specific Lead card.


  • (V) Phone - The Lead's primary phone number.
  • (W) Created Date/Time - Date and time the Lead was created.
  • (X) Status - Current Lead status.
  • (Y) Lead Creator - Employee's name who create the Lead. System indicates an API Lead.


  • (Z) No. of Calls - Number of times the Lead has called.
  • (AA) Ad Name - Indicates the tracking line that the Lead called in on.


  • (BB) Lead Type - Lead type (Inquiry, Reservation, etc)

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  • .  Note: Additional types may be listed depending on which property management software your company uses.
  • (CC) Follow-ups - The number of Follow-ups completed for the

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  • Lead.
  • (DD) Unit Type - The type of the unit that the

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  • Lead has inquired

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  • about, reserved

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  • , or rented

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  • .

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The

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following columns provide information regarding the unit that the

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Lead is inquiring about or

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reserved.

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  • (EE) Size - Unit size.
  • (FF) Rate - Unit price.
  • (GG) Special - Indicates which special is applied to the unit price.
  • (HH) Rented Date/Time -

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  • The date which the Lead rented (moved-in).
  • (II) Transferred - Indicates whether or not the Lead was neighbored.