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This report provides insight into the effectiveness of advertising budgets at the account and campaign-level for administrators and other select users. Data included in this report allows those individuals to make informed decisions about where to best focus their advertising spend.


Note

Italicized terms represent clickable icons on the specific screen being discussed.

Terms in blue are links to additional information about the described functionality.

The report initially provides data from the beginning of the month to the current date. So if the date is October 18th, there will be 18 days worth of data. You can edit the dates to better customize the data by adjusting the start and end date.

Report Navigation - The report includes information around when ads were accessed, how many calls were made, and how many Leads were created. Adjusting the Start & End date impacts how much of that data is included in the report. 

  • (A) Start Date - Click to access a calendar and adjust the beginning date of the data presented in the report.
  • (B) End Date - Click to access a calendar and adjust the ending date of the data presented in the report.


Account - This section of the report shows high-level, combined data across all marketing campaigns integrated with CallPotential's Marketing Analytics. You can click any column header to customize its sorting options.

  • (C) Impressions - The number of times all of your ads displayed on websites.
  • (D) Clicks - The number of times all ads associated with the your account were clicked.

This report includes both DNI phone numbers and CallPotential's DNI service in its data. When a person performs an online search for storage, clicks on an online ad and lands on a storage company's website, the DNI service swaps out the location's actual phone number and displays a unique phone number instead. 

  • (E) Sessions - The number of times a DNI phone number was assigned via CallPotential’s DNI service. CallPotential's DNI service assigns a unique phone number to each visitor of your website so their activity can be tracked. A DNI phone number is the number that is assigned to a particular visitor.
  • (F) Call Conversions - The number of call conversions. Call Conversions are the number of calls generated from the ad within the selected date range.
  • (G) Lead Conversions - The number of Lead conversions. Lead Conversions are the number of Leads generated from Call Conversions within the selected date range.
  • (H) Rental Conversions - The number of rental conversions. Rental Conversions are the number of rentals generated from Lead Conversions within the selected date range.
  • (I) Amount Spent - The total dollar amount spent on all ad campaigns.
  • (J) Monthly Revenue - The sum of rent rates (explained in H) collected from rental conversions.
  • (K) Lifetime Value - Monthly revenue generated from rental conversions multiplied by 12 months.


Campaigns - This section of the report shows data for each ad campaign that is integrated with CallPotential's Marketing Analytics. You can click any column header to customize its sorting options.

  • (W) ROI - The percent return on investment calculated by (Lifetime Value - Amount Spent) / (Amount Spent) * 100.

This report includes both DNI phone numbers and CallPotential's DNI service in its data. When a person performs an online search for storage, clicks on an online ad and lands on a storage company's website, the DNI service swaps out the location's actual phone number and displays a unique phone number instead. 

  • (M) Sessions - The number of times a DNI phone number was assigned via CallPotential’s DNI service. CallPotential's DNI service assigns a unique phone number to each visitor of your website so their activity can be tracked. A DNI phone number is the number that is assigned to a particular visitor.
  • (N) Calls - The total number of calls to a DNI number based on filtered call parameters such as call type, minimum call duration or if a call is labeled as a Lead. Provide an example...
  • (O) Call Conversions - The number of call conversions. Call Conversions are the number of calls generated from the ad within the selected date range.
  • (P) Leads Conversions - The number of Lead conversions. Lead Conversions are the number of Leads generated from Call Conversions within the selected date range.
  • (Q) Rental Conversions - The number of rental conversions. Rental Conversions are the number of rentals generated from Lead Conversions within the selected date range.
  • (R) Cost/Call - A campaign’s total cost divided by the number of call conversions.
  • (S) Cost/Lead - A campaign’s total cost divided by the number of call conversions.
  • (T) Cost/Rental - A campaign’s total cost divided by the number of rental conversions.
  • (U) Amount Spent - The total amount spent on the campaign.
  • (V) Lifetime Value - Monthly revenue multiplied by 12 months.


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