This report provides insight into the effectiveness of advertising budgets at the account and campaign-level for administrators and other select users. Data included in this report allows those individuals to make informed decisions about where to best focus their advertising spend.
Note
Italicized terms represent clickable icons on the specific screen being discussed.
Terms in blue are links to additional information about the described functionality.
You may not have access to this report as accessibility exists on a per username, not the traditional system role, basis.
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Report Navigation
- (A) Start Date - Click to access a calendar and adjust the beginning date of the data presented in the report. Define what a start date is...
- (B) End Date - Click to access a calendar and adjust the ending date of the data presented in the report. Define what an end date is...
Account - This section of the report shows high-level, combined data across all marketing campaigns integrated with CallPotential's Marketing Analytics. You can click any column header to customize its sorting options.
- (C) Impressions - The number of times all of your ads displayed on websites.
- (D) Clicks - The number of times all ads associated with the your account were clicked.
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- (E) Sessions - The number of times a DNI phone number was assigned via CallPotential’s DNI service. CallPotential's DNI service assigns a unique phone number to each visitor of your website so their activity can be tracked. A DNI phone number is the number that is assigned to a particular visitor.
- (F) Call Conversions - The number of call conversions. Explain how this is calculated...
- (G) Lead Conversions - The number of Lead conversions. Explain how this is calculated...
- (H) Rental Conversions - The number of rental conversions. Explain how this is calculated...
- (I) Amount Spent - The total dollar amount spent on all ad campaigns.
- (J) Monthly Revenue - The sum of rent rates (explained in H) collected from rental conversions.
- (K) Lifetime Value - Monthly revenue generated from rental conversions multiplied by 12 months.
Campaigns - This section of the report shows data for each ad campaign that is integrated with CallPotential's Marketing Analytics. You can click any column header to customize its sorting options.
- (W) ROI - The percent return on investment calculated by (Lifetime Value - Amount Spent) / (Amount Spent) * 100.
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- (M) Sessions - The number of times a DNI phone number was assigned via CallPotential’s DNI service. CallPotential's DNI service assigns a unique phone number to each visitor of your website so their activity can be tracked. A DNI phone number is the number that is assigned to a particular visitor.
- (N) Calls - The total number of calls to a DNI number based on filtered call parameters such as call type, minimum call duration or if a call is labeled as a Lead. Provide an example...
- (O) Call Conversions - The number of call conversions for a particular campaign. Explain how this is calculated...
- (P) Leads Conversions - The number of Lead conversions for a particular campaign. Explain how this is calculated...
- (Q) Rental Conversions - The number of rental conversions for a particular campaign. Explain how this is calculated...
- (R) Cost/Call - A campaign’s total cost divided by the number of call conversions.
- (S) Cost/Lead - A campaign’s total cost divided by the number of call conversions.
- (T) Cost/Rental - A campaign’s total cost divided by the number of rental conversions.
- (U) Amount Spent - The total amount spent on the campaign.
- (V) Lifetime Value - Monthly revenue multiplied by 12 months.
