Note
Italicized terms represent clickable icons on the specific screen being discussed.
Terms in blue are links to additional information about the described functionality.
Reference Columns
(A) Sr No - Indicates the item serial number.
(B) Ad Source & Location - These columns will lay out each Ad Source and the Location they exist. This allows you to break down each individual Location by their individual Ad Source and add up all the Locations to determine the total for the given Ad Source. Note: Click the 3 rows of lines to filter this column.
Data Columns
- (C) All - The number of calls that came in on a particular Ad Source, including multiple calls from the same caller.
- (D) Lead - The number of calls that are marked as a Lead and have come into a particular Ad Source.
- (E) Total - The number of Leads generated with a given Ad Source.
- (F) Active - The number of Leads generated from a given Ad Source that are still Active, not Cancelled or Rented.
- (G) Rented - The number of Leads generated from a given Ad Source that are Rented, not Cancelled or Active.
- (H) Lost - The number of Leads generated from a given Ad Source that are Lost, not Rented or Active.
- (I) Closing(%) - The percentage of Leads generated from a given Ad Source that actually Rented.
