Ad Performance

Access

Step 1

• After logging in as an Administrator, click Reports.

Step 2 

• Click Ad Performance.

Step 3 

• Click the icon (A) next to Tracking Reports: Ad Performance and you'll return to the main account dashboard.
• The date range selected (B). 
• Use the filter option (C) to narrow your report, including updating the date range.
• You can download the report by clicking (D).

Layout

• All (A) - Number of calls that came in on a particular Ad Source (this includes multiple calls from the same caller).
• Lead (B) - Number of calls that have come into the Ad Source that have been marked as a Lead.
• Total (C) - Number of Leads generated with the given Ad Source.
• Active (D) - Number of Leads generated with the given Ad Source that are still active (not cancelled or rented).
• Rented (E) - Number of Leads generated with the given Ad Source that are rented (not cancelled or active).
• Lost (F) - Number of Leads generated with the given Ad Source that are lost (not rented or active).
• Closing(%) (G) - Percentage of Leads created with the given Ad Source and actually rented.