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This report provides insight into the effectiveness of advertising budgets at the account and campaign-level for administrators and other select users. Data included in this report allows those individuals to make informed decisions about where to best focus their advertising spend.

Note

Italicized terms represent clickable icons on the specific screen being discussed.

Image RemovedThe report initially provides data from the beginning of the month to the current date. So if the date is October 18th, there will be 18 days worth of data. You can edit the dates to better customize the data by adjusting the start and end date

Report date ranges that include current or future dates will have incomplete data due to when reports are refreshed. We strongly recommend selecting a date range that only includes past dates.

Report Navigation - Note: The report includes information around when ads were accessed, how many calls were made, and how many Leads were created. Adjusting the Start & End date impacts how much of that data is included in the report.

This

Account -

Note: This section of the report shows high-level, combined data across all marketing campaigns integrated with CallPotential's Marketing Analytics.

You can click any column header to customize its sorting options.

(C)Impressions - The total number of times
all of
your
account-wide
ads
were displayed
were shown on screen.
(D)Clicks - The total number of times
all of
your
account-wide
ads were clicked.
(E)Sessions -

The number of
times a DNI phone number was assigned via CallPotential’s DNI service. When a person arrives at your website after performing an online search and clicks a keyword that serves your ad, CallPotential's DNI service swaps out the location's actual phone number and displays a unique phone number specific to that caller so their activity can be tracked
website sessions that originate from an ad.
(F)Call Conversions -
The
The number of call conversions in the selected date range. A call conversion is when a person
who went to the website after clicking an ad and placed a call to the number shown on the storage company's website
places a call and is associated with a session. Depending on your ad settings, call conversions can also include calls from a Lead or Customer who have already been associated with an ad.
(G)Lead Conversions -
The
The number of Lead conversions in the selected date range. A Lead conversion is a person who
went to the website after clicking an ad, placed a call to the number presented in the ad and
became a Lead
either via
from a phone call or web reservation and is associated with a session.
(H)Rental Conversions - The number of rental conversions in the selected date range. A rental conversion is a person who
was served a DNI number and
became a tenant
either via
from a phone call
,
or web reservation
or web rental
and is associated with a session.
(I)Amount Spent - The total dollar amount spent on all ad campaigns.
(J) Monthly Revenue - The sum of rent rates collected from rental conversions (explained in H).
(K)Lifetime Value - Monthly revenue generated from rental conversions multiplied by 12 months.

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(L) ROI - The Return on Investment (ROI) is calculated at the account level by (Lifetime Value - Amount Spent) / (Amount Spent) * 100.

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This

Campaigns -

Note: This section of the report shows data for each ad campaign that is integrated with CallPotential's Marketing Analytics. You can click any column header to customize its sorting options.

(
L
M)Sessions -
The number of times a DNI phone number was assigned via CallPotential’s DNI service. When a person performs an online search for storage, clicks on an online ad and lands on a storage company's website, CallPotential's DNI service swaps out the location's actual phone number and displays a unique phone number instead so their activity can be tracked. A DNI phone number is the number that is assigned to that particular visitor.(M
The number of website sessions that originate from an ad.
(N) Calls - The total number of calls to a DNI number. For example, when someone clicks on an ad, gets taken to the linked website utilizing CallPotential's DNI service and then calls the phone number listed on that website.
(
N
O) Call Conversions -

The number of call conversions in the selected date range. A call
conversion is a person who went to the website after clicking an ad and placed a call to the number shown on the storage company's website. Depending
gets counted as a conversation based on your ad and call conversion filter settings. Note: Depending on your ad settings, call conversions can also include calls from a Lead or Customer who have already been associated with an ad.
(
O
P)Leads Conversions - The number of Lead conversions in the selected date range. A Lead conversion is a person who
went to the website after clicking an ad, placed a call to the number presented in the ad and
became a Lead
either via
from a phone call or web reservation and is associated with a session.
(
P
Q)Rental Conversions -
The
The number of rental conversions in the selected date range. A rental conversion is a person who
was served a DNI number and
became a tenant
either via
from a phone call
,
or web reservation
or web rental.
and is associated with a session.
(
Q
R)Cost/Call - A campaign’s total cost divided by the number of call conversions.
(
R
S)Cost/Lead - A campaign’s total cost divided by the number of Lead conversions determines what your cost per call is.
(
S
T)Cost/Rental - A campaign’s total cost divided by the number of rental conversions determines your cost per Lead.
(
T
U)Amount Spent - The total dollar amount spent on
the campaign determines your cost per rental
all ad campaigns.
(
U
V)Lifetime Value -
Monthly revenue multiplied by 12 months for the selected date range.
Monthly Revenue(J) multiplied by an average length of stay estimated to be 12 months.
(
V
W)ROI - Return on Investment (ROI) is calculated by (Lifetime Value - Amount Spent) / (Amount Spent) * 100.