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This report provides insight into the effectiveness of advertising budgets at the account and campaign-level for administrators and other select users. Data included in this report allows those individuals to make informed decisions about where to best focus their advertising spend.

Note

Italicized terms represent clickable icons on the specific screen being discussed.

Terms in blue are links to additional information about the described functionality.

Image RemovedThe report initially provides data from the beginning of the month to the current date. So if the date is October 18th, there will be 18 days worth of data. You can edit the dates to better customize the data by adjusting the start and end date

Report date ranges that include current or future dates will have incomplete data due to when reports are refreshed. We strongly recommend selecting a date range that only includes past dates.

Report Navigation - Note: The report includes information around when ads were accessed, how many calls were made, and how many Leads were created. Adjusting the Start & End date impacts how much of that data is included in the report. 

  • (A)Start Date - Click to access a calendar and adjust the beginning date of the data presented in the report.

  • (B)End Date - Click to access a calendar and adjust the ending date of the data presented in the report.

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This


Account -

 

Note: This section of the report shows high-level, combined data across all marketing campaigns integrated with CallPotential's Marketing Analytics

. You can click any column header to customize its sorting options

.

This

  • (C)Impressions - The total number of times

    all of

    your ads

    displayed

    were shown on

    websites

    screen.

  • (D)Clicks - The total number of times

    all ads associated with the your account were clicked.

Image RemovedThis report includes both DNI phone numbers and CallPotential's DNI service in its data. When a person performs an online search for storage, clicks on an online ad and lands on a storage company's website, the DNI service swaps out the location's actual phone number and displays a unique phone number instead. 

  • your ads were clicked.

  • (E)Sessions - The

    number of times a DNI phone number was assigned via CallPotential’s DNI service. CallPotential's DNI service assigns a unique phone

    number

    to each visitor

    of

    your website so their activity can be tracked. A DNI phone number is the number that is assigned to a particular visitor

    website sessions that originate from an ad.

  • (F)Call Conversions - The number of call conversions in the selected date range. A call conversion is

    a person who clicked on an ad within the selected date range

    when a person places a call and is associated with a session. Depending on your ad settings, call conversions can also include calls from a Lead or Customer who have already been associated with an ad.

  • (G)Lead Conversions - The number of Lead conversions in the selected date range. A Lead conversion is a person who

    clicked on an ad and

    became a Lead

    within the selected date range either via

    from a phone call or web reservation and is associated with a session.

  • (H)Rental Conversions - The number of rental conversions in the selected date range. A rental conversion is a person who

    clicked on an ad and

    became a tenant

    within the selected date range either via

    from a phone call

    ,

    or web reservation

    or web rental

    and is associated with a session. 

  • (I)Amount Spent - The total dollar amount spent on all ad campaigns.

  • (J) Monthly Revenue - The sum of rent rates collected from rental conversions (explained in H)

    collected from rental conversions

    .

  • (K)Lifetime Value - Monthly revenue generated from rental conversions multiplied by 12 months

    .

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Campaigns - 

  • .

  • (L) ROI - The Return on Investment (ROI) is calculated at the account level by (Lifetime Value - Amount Spent) / (Amount Spent) * 100.

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Campaigns - Note: This section of the report shows data for each ad campaign that is integrated with CallPotential's Marketing Analytics. You can click any column header to customize its sorting options

.
  • (W) ROI - The percent return on investment calculated by (Lifetime Value - Amount Spent) / (Amount Spent) * 100.
Image RemovedThis report includes both DNI phone numbers and CallPotential's DNI service in its data. When a person performs an online search for storage, clicks on an online ad and lands on a storage company's website, the DNI service swaps out the location's actual phone number and displays a unique phone number instead

.

 

  • (M)Sessions -

    The number of times a DNI phone number was assigned via CallPotential’s DNI service. CallPotential's DNI service assigns a unique phone number to each visitor of your website so their activity can be tracked. A DNI phone number is the number that is assigned to a particular visitor

     The number of website sessions that originate from an ad.

  • (N) Calls - The total number of calls to a DNI number. For example, when someone clicks on an ad, gets taken to the linked website utilizing CallPotential's DNI service and then calls the phone number listed on that website.

  • (O) Call Conversions -

     The

    The number of call conversions in the selected date range. A call

    conversion is a person who clicked on an ad within the selected date range. Depending

    gets counted as a conversation based on your ad and call conversion filter settings. Note: Depending on your ad settings, call conversions can also include calls from a Lead or Customer who have already been associated with an ad.

  • (P)Leads Conversions - The number of Lead conversions in the selected date range. A Lead conversion is a person who

    clicked on an ad and

    became a Lead

    within the selected date range either via

    from a phone call or web reservation and is associated with a session.

  • (Q)Rental Conversions - The number of rental conversions in the selected date range. A rental conversion is a person who

    clicked on an ad and

    became a tenant

    within the selected date range either via

    from a phone call

    ,

    or web reservation

    or web rental. 

    and is associated with a session.

  • (R)Cost/Call - A campaign’s total cost divided by the number of call conversions.

  • (S)Cost/Lead - A campaign’s total cost divided by the number of

    call conversions

    Lead conversions determines what your cost per call is.

  • (T)Cost/Rental - A campaign’s total cost divided by the number of rental conversions determines your cost per Lead.

  • (U)Amount Spent - The total dollar amount spent on

    the campaign

    all ad campaigns.

  • (V)Lifetime Value - Monthly

    revenue

    Revenue(J) multiplied by an average length of stay estimated to be 12 months.

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  • (W)ROI - Return on Investment (ROI) is calculated by (Lifetime Value - Amount Spent) / (Amount Spent) * 100.

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