This guide explains how to manage existing Lead types and create new ones in CallPotential. Understanding how Lead types work is important as they impact the Follow-up workflow differently.
Note
Italicized terms represent clickable icons on the specific screen being discussed.
Terms in blue are links to additional information about the described functionality.
You must be
signed into the Web Client as an Administrator to access the Settings icon and create
new Lead Types.
Lead types available in your PMS (such as Inquiry or Reservation) are automatically available in CallPotential to use when creating new Leads. CallPotential also provides the ability to create new, custom Lead types allowing you to further customize your follow-up process. This guide explains how to create those new, custom Lead types.
Access
(A) Settings icon - Click to access all available administrative settings.
The Lead types, Inquiry and Reservation, talk back and forth between CallPotential and your management software. The other Lead type, None, doesn't. Since it doesn't talk with your management software, it can be used when a Lead selects a unit type with no current availability and is willing to wait until a specific unit size becomes available.
(B) Lead Types - Click to access
the fullyour list of Lead Types. From this page you are able to edit, archive, unarchive and create new Lead Types.
Create a New Lead Type
(C) Create New -
Click to begin creating aClicking this will open a popup window allowing you to create and customize the new Lead Type.
Customize the Lead Type
The main difference between the Lead types, Inquiry and Reservation, is the idea of making a commitment. Reservations are commitments and indicate the Lead has a specific timetable to move in. Depending on your system configuration, they may also need to make a payment. Inquiries are just that, a Lead is simply shopping around with no commitment or guaranteed hold on the unit they want.- (D) Lead Type - Enter the Lead Type name as it will appear for selection and use in the system
(D) Lead Type - Enter the name of the new, custom Lead Type. After saving your work, this Lead Type will appear in the list of active Lead Types and be available for selection on Lead Cards. One example of how some clients use custom lead types is to differentiate between Web Reservations from Agent Reservations. This allows you to assign a different Follow-up workflow depending on where the Reservation was generated.
(E) Workflow
Rule dropdown - This will initially default to Location Default. You can leave it as Location Default or click the dropdown to select from your list of standard and custom workflows. Each workflow will contact the Lead at different times via different communication sequences, all in an effort to get them to move in. Click to learn more about creating and editing workflows and configuring workflow templatesRule - As a default, all Lead Types are set to follow the workflow set at the location level (Location Default). If you would like this Lead Type to use a different follow-up workflow, click the dropdown to assign the workflow. For more information on workflows, click here.
(F) Management Software
dropdown-
This will initially default to SITELINK. Click theClick this dropdown to select
which management software this will applyyour Property Management Software (PMS).
(G) Transmission
Type dropdown - This will initially default to INQUIRY. Click the dropdown to select the transmission typeType - Based on the PMS selected, you will be able to select from a unique list of available transmission types (Inquiry, Reservation, etc). The transmission type dictates how the Lead is saved in your PMS.
Note: Depending on your PMS, you may see an option of None which means the Lead Type will be saved in CallPotential but not transmitted/saved in your PMS. This is an option if your PMS does not allow you to save Leads selecting a unit size that has no availability.(H)
Default checkbox - This will initially default to being unchecked. Check this to make your new Lead Type selection the new default option. WHAT DOES MAKING THIS DEFAULT REALLY DO?- (I) Save - Click to make this new Lead Type available for use in the system and return to your Lead Type list. (J)Cancel - Click to discard changes and return to the Lead Type list.
CallPotential Default - There can only be one Default set for each transmission type (Inquiry, Reservation, etc). When Leads are created within CallPotential, they will be assigned the Lead Type that has been set as the default for that transmission type.
(I) API Default - If this box is checked, this Lead Type will automatically be selected for Leads created from the API for the selected transmission type. Note: If there are no Lead Types set as "API Default", then the Lead Type used for API Leads will be the CallPotential default Lead Type.
(J) Hidden on Lead Card - Click to hide the Lead Type on the Lead card.
Make it Available for Use
(K) Save - By clicking Save, the new Lead type will become available for use in the system and will be included in the active list of available Lead Types.
