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Image RemovedThe report initially provides data from the beginning of the month to the current date. So if the date is October 18th, there will be 18 days worth of data. You can edit the dates to better customize the data by adjusting the start and end date.

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This report provides insight into the effectiveness of advertising budgets at the account and campaign-level for administrators and other select users. Data included in this report allows those individuals to make informed decisions about where to best focus their advertising spend.

Note

Italicized terms represent clickable icons on the specific screen being discussed.

Terms in blue are links to additional information about the described functionality.

You may not have access to this report as accessibility exists on a per username, not the traditional system role, basis.

Report date ranges that include current or future dates will have incomplete data due to when reports are refreshed. We strongly recommend selecting a date range that only includes past dates.

Report Navigation - Note: The report includes information around when ads were accessed, how many calls were made, and how many Leads were created. Adjusting the Start & End date impacts how much of that data is included in the report.

Account -

This

Note: This section of the report shows high-level, combined data across all marketing campaigns integrated with CallPotential's Marketing Analytics.

You can click any column header to customize its sorting options.

(C)Impressions - The total number of times
all of
your ads
displayed
were shown on
websites
screen.
(D)Clicks - The total number of times
all ads associated with the your account were clicked.

Image RemovedThis report includes both DNI phone numbers and CallPotential's DNI service in its data. When a person performs an online search for storage, clicks on an online ad and lands on a storage company's website, the DNI service swaps out the location's actual phone number and displays a unique phone number instead.

your ads were clicked.
(E)Sessions - The number of
times a DNI phone number was assigned via CallPotential’s DNI service. A DNI service... A DNI phone number is..
website sessions that originate from an ad.
(F)Call Conversions -
The
The number of call conversions
. Explain how this is calculated...
in the selected date range. A call conversion is when a person places a call and is associated with a session. Depending on your ad settings, call conversions can also include calls from a Lead or Customer who have already been associated with an ad.
(G)Lead Conversions -
The
The number of Lead conversions
. Explain how this is calculated..
in the selected date range. A Lead conversion is a person who became a Lead from a phone call or web reservation and is associated with a session.
(H)Rental Conversions -
The
The number of rental conversions
. Explain how this is calculated...
in the selected date range. A rental conversion is a person who became a tenant from a phone call or web reservation and is associated with a session.
(I)Amount Spent - The total dollar amount spent on all ad campaigns.
(J) Monthly Revenue - The sum of rent rates collected from rental conversions (explained in H)
collected from rental conversions
.
(K)Lifetime Value - Monthly revenue generated from rental conversions multiplied by 12 months.

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(L) ROI - The Return on Investment (ROI) is calculated at the account level by (Lifetime Value - Amount Spent) / (Amount Spent) * 100.

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Campaigns -

This

Note: This section of the report shows data for each ad campaign that is integrated with CallPotential's Marketing Analytics. You can click any column header to customize its sorting options

.

(W) ROI - The percent return on investment calculated by (Lifetime Value - Amount Spent) / (Amount Spent) * 100.

Image RemovedThis report includes both DNI phone numbers and CallPotential's DNI service in its data. When a person performs an online search for storage, clicks on an online ad and lands on a storage company's website, the DNI service swaps out the location's actual phone number and displays a unique phone number instead

.

(M)Sessions -
The number of times a DNI phone number was assigned via CallPotential’s DNI service. A DNI service... A DNI phone number is..
The number of website sessions that originate from an ad.
(N) Calls - The total number of calls to a DNI number
based on filtered call parameters such as call type, minimum call duration or if a call is labeled as a Lead. Provide an example..
. For example, when someone clicks on an ad, gets taken to the linked website utilizing CallPotential's DNI service and then calls the phone number listed on that website.
(O) Call Conversions - The number of call conversions
for a particular campaign. Explain how this is calculated...
in the selected date range. A call gets counted as a conversation based on your ad and call conversion filter settings. Note: Depending on your ad settings, call conversions can also include calls from a Lead or Customer who have already been associated with an ad.
(P)Leads Conversions -
The
The number of Lead conversions
for a particular campaign. Explain how this is calculated..
in the selected date range. A Lead conversion is a person who became a Lead from a phone call or web reservation and is associated with a session.
(Q)Rental Conversions -
The
The number of rental conversions
for a particular campaign. Explain how this is calculated...
in the selected date range. A rental conversion is a person who became a tenant from a phone call or web reservation and is associated with a session.
(R)Cost/Call - A campaign’s total cost divided by the number of call conversions.
(S)Cost/Lead - A campaign’s total cost divided by the number of
call conversions
Lead conversions determines what your cost per call is.
(T)Cost/Rental - A campaign’s total cost divided by the number of rental conversions determines your cost per Lead.
(U)Amount Spent -
The
The total dollar amount spent on
the campaign
all ad campaigns.
(V)Lifetime Value - Monthly
revenue
Revenue(J) multiplied by an average length of stay estimated to be 12 months
.