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Access

Step 1
  • After logging in as an Administrator, click Reports.

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Step 2 

  • Click Ad Performance.

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Step 3 

  • Click the icon (A) next to Tracking Reports: Ad Performance and you'll return to the main account dashboard.
  • The date range selected (B). 
  • Use the filter option (C) to narrow your report, including updating the date range.
  • You can download the report by clicking (D).

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Layout

All (A) - Number

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This report summarizes the performance of your ads in a given date range providing insight into which ones are effectively impacting your sales.

Note

Italicized terms represent clickable icons on the specific screen being discussed.

Terms in blue are links to additional information about the described functionality.

Report date ranges that include current or future dates will have incomplete data due to when reports are refreshed. We strongly recommend selecting a date range that only includes past dates.

Ad Performance - Calls

  • (A)Ad Source& Location - These columns lay out each Ad Source and the Location they exist. This allows you to view each Location by their individual Ad Source and add up all the Locations to determine the total for the given Ad Source.

  • (B)All - The number of calls that came in on a particular Ad Source

(this includes
  • , including multiple calls from the same caller

)
  • .

Lead
  • (

B
  • C)Lead -

Number
  • The number of calls that

have come into the Ad Source that have been marked as a Lead.Total (C) - Number of Leads generated with the
  • are marked as a Lead and have come from a particular Ad Source.

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Ad Performance - Leads

  • (D) Ad Source& Location - These columns lay out each Ad Source and the Location they exist. This allows you to view each Location by their individual Ad Source and add up all the Locations to determine the total for the given Ad Source.

  • (E) Total - The total number of Leads generated from a given Ad Source.

Active
  • (

D
  • F)Active -

Number
  • The number of Leads generated

with the
  • from a given Ad Source that are still

active (
  • Active, not

cancelled
  • Cancelled or

rented)
  • Rented.

Rented
  • (

E
  • G)Rented -

Number
  • The number of Leads generated

with the
  • from a given Ad Source that

are rented (not cancelled or active)
  • have been Rented, not Cancelled or Active.

Lost
  • (

F
  • H)Lost -

Number
  • The number of Leads generated

with the
  • from a given Ad Source that

are lost (not rented or active).
  • have been Cancelled, not Rented or Active.

  • (I)Closing(%)

(G)
  • -

Percentage
  • The percentage of Leads

created with the
  • generated from a given Ad Source

and
  • that actually

rented
  • Rented.

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