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These columns will lay out each of your ad sources, and the location that the ad source exists at. This way, you can break down each individual location by their individual ad source, and also add up all the locations to determine the total for the given ad source.
3. Next
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2 columns - Call Columns
The next four columns provide some detailed information on the calls that came in on the given ad sources. The sub-columns are as follows:
a. All - The total number of calls that came in on the ad source. NOTE: this includes multiple calls from the same caller
b. Lead - The total number of the Calls that have come into the ad source that have been marked as a lead in CallPotential. NOTE: this includes multiple calls from same caller that were marked as lead
4. Last five columns - Lead Columns
The remaining columns in the report breaks down the leads marked from the inbound calls to each given ad source. The sub-columns are as follows:
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