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The next four columns provide some detailed information on the calls that came in on the given ad sources. The sub-columns are as follows:
a. All - The total number of calls that came in on the ad source. NOTE: this includes multiple calls from the same caller
b. Lead - The total number of the Calls that have come into the ad source that have been marked as a lead in CallPotential. NOTE: this includes multiple calls from same caller that were marked as lead
c. All Unique - The total number of unique callers (by phone number) that came in on the ad source.
d. Lead Unique - The total number of unique leads that have called in on the given ad source
4. Last five columns
The remaining columns in the report breaks down the leads marked from the inbound calls to each given ad source. The sub-columns are as follows:
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