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This column is a key for the remaining columns, from top to bottom:
a. Calls - The number of calls that have come into the facility
b. Leads - The number of leads created off the calls???
c. Rented - The number of Leads who rented
d. Expired - The number of leads that are no longer active (ie: cancelled)
e. Complete Followup - The number of leads that completed the followup workflow???
f. Removed (Manual) - The number of leads that were manually cancelled
g. Removed (Other) - The number of leads that were automatically removed???
4. Month Columns
These columns represent the totals for each month, and then the total for the year all the way to the right.