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Patrick Hauser

Patrick Hauser

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Access

Step 1
  • After logging in as an Administrator, click Reports.

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Step 2 

  • Click Ad Performance.

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Step 3 

  • Click the icon (A) next to Tracking Reports: Ad Performance and you'll return to the main account dashboard.
  • The date range selected (B). 
  • Use the filter option (C) to narrow your report, including updating the date range.
  • You can download the report by clicking (D).

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Layout

All (A) - Number

Note

Italicized terms represent clickable icons on the specific screen being discussed.

Terms in blue are links to additional information about the described functionality.

Columns

  • (A) Sr No - Indicates the item serial number.
  • (B) Ad Source & Location - These columns will lay out each Ad Source and the Location they exist. This allows you to break down each individual Location by their individual Ad Source and add up all the Locations to determine the total for the given Ad Source.
  • (C) All - The number of calls that came in on a particular Ad Source
(this includes
  • , including multiple calls from the same caller
)
  • .
Lead
  • (
B
  • D) Lead -
Number
  • The number of calls that are marked as a Lead and have come into
the
  • a particular Ad Source
that have been marked as a Lead
  • .
Total
  • (
C
  • E) Total -
Number
  • The number of Leads generated with
the
  • a given Ad Source.
Active
  • (
D
  • F) Active -
Number
  • The number of Leads generated
with the
  • from a given Ad Source that are still
active (
  • Active, not
cancelled
  • Cancelled or
rented)
  • Rented.
Rented
  • (
E
  • G) Rented -
Number
  • The number of Leads generated
with the
  • from a given Ad Source that are
rented (
  • Rented, not
cancelled
  • Cancelled or
active)
  • Active.
Lost
  • (
F
  • H) Lost -
Number
  • The number of Leads generated
with the
  • from a given Ad Source that are
lost (
  • Lost, not
rented
  • Rented or
active)
  • Active.
  • (I) Closing(%)
(G)
  • -
Percentage
  • The percentage of Leads
created with the
  • generated from a given Ad Source
and
  • that actually
rented
  • Rented.
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