Location (A) -
all All locations you have on your account. Each row contains location-specific data.
Leads (B) -
total Total Leads that have been
lost lost.
Lost (C) -
number Number of Leads that have been cancelled with the manager selecting Lost to Competitors as the cancellation reason.
Competitors (D) -
top Top 3 competitors, in the given date range, that you lost the most Leads.