Content Comparison

Access

Step 1 - Click Reports.

Step 2 - Click Ad Performance.

Step 3 - Click the icon (A) next to

Employee Evaluation Reports:

Self and Peer Grade Detail and you’ll be brought back to Step 2.

The date range

selected (B)

. Use the filter option (C) to narrow your report, including updating the date range. You can export the report to another program by clicking (D).

Explanation

All (A) - number of calls that came in on a particular Ad Source (this includes multiple calls from the same caller)

Lead (B) - number of calls that have come into the Ad Source that have been marked as a Lead

Total (C) - number of Leads generated with the given Ad Source

Active (D) - number of Leads generated with the given Ad Source that are still active (not cancelled or rented)

Rented (E) - number of Leads generated with the given Ad Source that are rented (not cancelled or active)

Lost (F) - number of Leads generated with the given Ad Source that are lost (not rented or active)

Closing(%) (G) - percentage of Leads created with the given Ad Source who actually rented